Ad Age reports that an internal McDonald's memo from USA COO Jim Johannesen urges franchises to stay open during Christmas to boost sales numbers. The fast food giant stayed open on Thanksgiving, which led to sales growth of 2.5 percent when sales were down 2.2 percent in October. McD's employees will not, however, receive overtime for working on the federal holiday, a company spokesperson told Ad Age. "The staff voluntarily sign up to work. There is no regular overtime pay," spokesperson Heather Oldani says. Those volunteers earn $8.25 an hour and receive negative performance reviews if they smell like the food they serve, according to The Charlotte Observer.
MillerCoors,?which once mocked the Super Bowl, now bought a SB spot on local stations for Redd's Apple. (It would be pricier if it bought for the national broadcast.)
Kantar Media reports that U.S. advertising expenditures increased 7.1 percent in the third quarter. This is largely due to the Summer Olympics and November's presidential race.
Porsche is having a?creative review?that its incumbent agency Cramer-Krasselt will take part in.
Red Square, an Alabama-based shop, promoted employees Sarah Jones and Elena Freed to the roles of president and EVP/COO, respectively.
The IAB commissioned a political cartoon about what the FTC's Children's Online Privacy Protection Act will do to Christmas.
Digiday collected a list of advertising superlatives of 2012.
Previously on Business Insider Advertising:
alabama football florida lotto dancing with the stars sean taylor Lisa Robin Kelly Nexus 4 Girl Meets World
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.