From A TC40 Win To A $170M Intuit Acquisition, Mint.com Tells All

With Disrupt NYC 2012 literally a day away (tickets here), it's hard not to think about the past success of our former Battlefield startups. I've taken a close look at quite a few over the past couple weeks, and to be honest none have come as far as Mint.com. The company has rocketed to success since launching at TC40 in September, 2007, and subsequently winning the top prize at the Battlefield. The personal finance service has raised a total of $38.1 million over the course of the past five years, and has gone on to be acquired by Intuit for a whopping $170 million in September of 2009. When I spoke to VP and general manager of Mint, Aaron Forth, he said that two very specific things, the financial crisis of 2008/09 and a launch on the TechCrunch Disrupt stage, were the main factors of the company's success, both in acquiring users and being themselves acquired.

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